In today's fiercely competitive market, consumers are bombarded on a daily basis with adverts from numerous sources, including radio, television, newspapers and magazines and the Internet. In this environment, consumers simply ignore most of them.

The biggest challenge most businesses deal with is in being able to grab consumers’ attention in the midst of all of the noise about products and services. Differentiation is a significant factor in the success of any business; SMS provides a powerful vehicle for this differentiation.

With the advent of the mobile phone, marketing and advertising is taking on a very exciting route. The use of the mobile phone for delivery of information is taking advertising to a different level and this mode of is known as SMS Advertising. Because of its low cost and high rate of effectiveness, this new marketing medium is generating Returns-On-Investments that was previously unheard of.

The mobile phone has rapidly become the most powerful way to interact with your customers because phone users easily personalize and carry their handsets wherever they go.
Bulk SMS Advertising provided by SMSGH is supported by consumer-driven mobile solutions that enable more effective marketing content delivery with high response rates but at minimal costs.

Since its inception in 2003 the service has led the market in SMS mobile marketing by combining the correct mix of cutting edge solutions and an unrivalled understanding and database of mobile phone users in Ghana. Our database currently holds over 3.8 million mobile phone users in Ghana alone, sectioned into many different categories for targeted marketing.