Generate sales through SMS marketing

Everyone seems to be talking about mobile/SMS marketing lately. But it’s not all about smartphones and apps – an SMS campaign (bulk SMS) is the cheapest and most targeted form of mobile marketing.  SMS can be used for sales promotions, brand building, CRM, loyalty and retention campaigns and as a direct response tool for traditional forms of advertising or to complement those forms of marketing channels

SMS: The most targeted marketing channel

Efficient and effective but cheaper than direct mail, more read than email, more personal than broadcast media, more far-reaching than street floats and more measurable than print media – SMS is the way to every marketer or a sales executive’s dreams.

Direct response channel: Using SMS short codes (e.g. text SMSGH to 1945) to set-up a two-way SMS campaign, can significantly increase response rates to your advertising campaigns and generate immediate responses, for your sales teams to follow up.

Instant response: Most people have their phones with them at all times and so text messages are usually opened within seconds. Two-way SMS functionality can be deployed so customers can also reply back to measure campaign feedback.

Cost effective: With a text message costing just a few pesewas depending on the volumes, the high response rates and brand recall generated from an SMS campaign means the Return on Investment (ROI) of SMS campaigns is significantly higher than other traditional forms of marketing. Coupled with the fact that customers may likely forward these promotions on to friends and families, the campaign could go viral for free.

A personalised and customer friendly SMS campaign: Today's marketing demands that customers are dealt with as individuals, by applying segmentation and targeting. This is the answer SMS marketing provides which far outweighs the traditional channels of marketing.