To efficiently deploy an advertising campaign with high ROI (return on investment), SMS advertising has indeed proved to be the most effective, targeted and personalized medium or channel of reaching a targeted audience today. SMSGH's SMS advertising also referred to as bulk SMS is backed by a segmented database of 7.5 million unique mobile phone users of different demographics and categories.

Why SMS Advertising Works

• SMS advertising is measurable, delivering a high return on investment with low capital input
• SMS advertising is extremely effective, delivers an effective and immediate call to action
• Ideal for building customer loyalty and increasing customer retention
• Helps in brand recall
• Cheap in comparison to direct mail and traditional advertising and much more memorable than email or a print advert
• SMS advertising can open up new markets in innovative and interactive ways
• SMS advertising is great for customer retention and added-value service