SMSGH believes that a brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by our best product/service as well as our worst product/service. It is defined by our most organised, finest outdoor event as well as by the god-awful proposals that have somehow slipped through the cracks, got approved, and, not surprisingly, sank into oblivion. It is defined by the accomplishments of our best employee or director - the shining star in the company who can do no wrong - as well as the mishaps of the worst hire that we ever made.

These notwithstanding, we also know that to have a 'perfect' brand is a lifelong pursuit. So at SMSGH, we pursue our brand and all affiliated brands with the following in mind;

1. Quality of our Products and Services
    
2. Clear Brand Positioning
    
3. Brand Engagement (being relevant to your audience/customers)
    
4. Customer Experience (living up to the brand promise)
    
5. Brand Identity
    
6. Consistency (how the brand is projected & how the customer is served at all times)
    
7. Brand Innovation